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Yash
Makhecha
Professional
Experience
Growth Lead, Locus
From Dec 2020 to Dec 2023
At Locus, I fuel growth by mapping product features, industry pain points & customer life cycles to identify new GTM channels & craft strong selling narratives. My duties entail enriching the customer life cycle from pre-sales through up-sell with rich multi-format content, authentic messaging, & strategic cadences.
Full Stack Marketing Associate, HackerEarth
From May 2018 to September 2019
At HackerEarth I led the charge on the company’s transition from a service company into a pioneer in innovation management products. My responsibilities included charting intelligent campaigns, by leveraging data analytics, on print, media and social platforms to facilitate a seamless transition for the brand and maintain steady growth in community engagement.
At TLT I am on the forefront of educational technology at Penn State. I aid in the process of discovering and implementing new methods of learning and teaching using cutting-edge technology allowing me to become proficient with technologies like augmented reality, 3D Printing, IoT and smart classrooms.
From September 2017 to September 2019
Resident Consultant, Education Technology Services
From August 2017 to May 2018
My research study involved using woven fibre optics in landscape projects to capture, redirect and concentrate high energy density light from ambient sources to generate clean energy for low-cost off-grid usage.
Independent Researcher, Penn State
Other Endevours
Programming Team, TEDxPSU
At TEDxPSU, my team and I work on organizing the best possible experience for our fellow attendees and esteemed speakers. We covered all the essentials from catering through event-location augmentation and media relations.
Consultant, Smeal Venture Partners
At SVP I guide start-ups in expanding their horizons by critically developing products to befit the needs of their target demographic. My mentorship expands all levels from product conception through full fledged campaigns.
The International Space Development Conference
Thousands of teams from across the world participated in a contest to design every aspect of civilization in outer space. Our team ranked 4th worldwide.
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